The Indian IT services industry is navigating a period of near-term challenges, including subdued discretionary technology spending, macroeconomic uncertainties in key markets, and the initial impact of GenAI[1]led productivity gains on traditional services demand. However, as organisations scale Gen AI from pilot to enterprise-wide deployments, Indian IT services companies could benefit from growing demand for GenAI-led transformation, application modernisation, data engineering, cloud, and cybersecurity, supported in part by collaboration with global AI giants.
Exhibit 1: Trend in global ACV
Source: ISG (Information Services Group), ICRA Research; Value in $ billion
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